creative direction with AI-powered creativity for ideas, motion, craft, combines innovative concepts, dynamic designs and social media.

to create your story.

WEBDesigned
to Showcase Visuals

Work: Art direction and complete design of a modeling website for SQUARE Geneva. Precise work on fine lines and layout was done to enhance the visuals and deliver an elegant user experience.

Company: L’Oréal groupe

Technology: Figma - Afeter Effect

Link: Website

AI-powered creativity

XP: MenExpert - Lancôme - Nespresso - Vichy - Samaritaine - Hugo Boss - Lancaster

Discover research Lab

Design & AI at
the Heart of L’Oréal

Work: Design of a platform for all L’Oréal brands through Creaitech, in collaboration with AI developers. Front-end design and feature implementation to optimize LoRa model training tailored to the group’s products.

Company: L’Oréal groupe

Technology: Figma - LoRa - Automati1111

AI-powered creativity

Nespresso
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Production - Complete creation of the festive campaign 'Taste The Winter Wonder' for Nespresso. The backgrounds, fully designed using artificial intelligence, bring a magical and immersive dimension to the campaign’s universe. The video shoot and editing were carried out in London at the Hogarth production agency, under my artistic direction, in close collaboration with the director and clients.

Agency: Ogilvy UK

Technology: Automati1111 - MJ - Photoshop

AI-powered creativity

The Art of Dynamic
Sports Design

Work: Every element of this strategy, from carousels to stories, was crafted to visually and conceptually align with the identity developed for the website, ensuring a smooth and cohesive user experience across all platforms.

Technology: Figma - After Effect - Illustrator - Photoshop

Link: Instagram & website

***time* fades away… that’s *Meetic***

Work: Development of an advertising campaign capturing the essence of a film in a single AI-generated image. “The Endless Love”

Agency: Rosa Paris

Technology: Automatic1111 - Photoshop

AI-powered creativity

Salomon

Work: Developed original art direction for the trail category across social media and flagship channels for “Salomon's 'Tomorrow Is Yours“ campaign.

Agency: DDB Paris

Technology: Automatic1111

Twingo challenge

As part of the Renault #Twingo30 contest by Patrice Meignan, this creation was designed using AI to reimagine the Twingo universe. Recognized for its quality, the project was featured on Renault’s official account and highlighted as one of the most outstanding entries in the contest.

Technology: MidJourney seed