Thibaud Fossati is a pioneering AI artist who seamlessly blends creativity and technology throughout his professional journey. His career as an "AI artist" truly took off at Ogilvy Paris, where he joined the AI.Lab, a specialized unit dedicated to exploring how artificial intelligence can enhance creative campaigns. Under the direction of David Raichman, Thibaud served as the art director for Nespresso's “Taste The Winter Wonder” campaign in London, leveraging AI to optimize creative processes and develop innovative visuals and concepts while skillfully combining his talents.

Subsequently, Thibaud played a key role in advising L'Oréal on the creation of the AI interface for their Creaitech platform. His expertise was crucial in establishing the processes and functionalities of this platform, supporting the ideation and execution of marketing campaigns for L'Oréal's 36 brands. Thanks to his contributions, more effective and cutting-edge creative strategies were implemented, all driven by artificial intelligence.

Thibaud Fossati, always keeping an eye on advancements in artificial intelligence, continuously explores and tests new creative possibilities and production efficiencies offered by this technology, strategically integrating these tools into his artistic projects.

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